Professional photographs of your listing will provide added emotional impact and engagement with the property, which translates to quicker sales and less time on the market. It is often worth the cost of hiring a professional photographer with real estate experience and expertise, as it is estimated that professional photography can sell a home up to 32% faster. This statistic is provided by a 2014 study done by VHT Studios, the largest network of real estate photographers in the United States.
The attention span of consumers is less than ever before and a quality photograph will catch attention fast. It is estimated that you may have only 3 seconds to catch the attention of your potential market. The human brain processes visual information faster than written information- up to 60,000 times faster.