A PROPERTY IS SOLD ONLINE
The visit is only the confirmation
Cemos Studios • Feb 3, 2017
This is a 3-part blog series that will give tips on the importance of Visual Marketing for Real Estate Sales
Part 1: Why Include a Floor Plan?
In architecture and building engineering, a floor plan is a drawing to scale, showing a view from above, of the relationships between rooms, spaces and other physical features at one level of a structure.
An architect would first get input from the owner for space planning. Then the architect will develop schematic drawings showing the layout of the house. Once the owner approves it, the architect develops the design, then produces blueprints for the contractor to use in constructing the house.
As a real estate broker, you have property listings that are already constructed or ready are ready to be constructed. Unlike the architect who can modify the layout according to the need of the client, your job is to find clients who will like the current layout of the listing.
Floor plans will show clients the flow of the structure and help buyers imagine themselves in the space and how they might use it. After they do a site inspection, giving them a floor plan is also a good way for them to refresh their memory of what they have seen.
A well written listing together with a floor plan provides important information, such as the dimensions, scale, as well as the ability to see if alterations are possible so that your customers can customize the place to their liking. Most listed properties do not include furniture. A furnished floor plan will be good to have so that clients can get ideas on how to lay out their furniture when they move in.
Studies show that 20% of buyers would ignore a property listing completely if it didn’t include a floor plan, so this will improve buyer interest. 93% of buyers say they are more likely to spend time looking at a property with a floor plan. And listings with floor plans have been shown to generate 30% more interest than those without one, so this will definitely help you to generate more leads.
Floor plans are ideally included in an online listing and in brochures and other materials used when promoting a property. It is worth contracting a supplier for the value this provides you in the long run.
To be continued…
Be sure to be back to read more of the Part 2 and 3 of this article!
Part 2: Why hire a professional photographer?
Part 3: Why include a 360 visual tour?